Who We Are


Bob Sgarlata
Chief Executive Officer

Experience:
Vice President of Retail Marketing for Walgreens
Sr. Vice President, Cleo Inc, the world's largest manufacturer of Christmas Gift Wrap
CEO, RSA Inc Marketing, Sales & Planning Consulting and Advisory Services.

Having been both a successful retail and consumer products marketing executive , Bob has a unique range of contrasted experiences & a distinct perspective to assist clients in developing winning strategies and achieving objectives.


Along with his proven marketing skills, Bob has an uncanny ability to understand consumer and market data & to cultivate opportunity & business building application from his analysis.


Bob, a master strategist, possesses strong team facilitating, business planning, analytical and problem solving skills, a robust intellect, vigorous work ethic, & resolute character and integrity.



While at Walgreens, Bob was recognized with the 2000 REX Marketer of the Year Award.



Curt Behrens
President

Experience:
Vice President of Sales Russ Kalvin, Hair Care
Pharmanex, Nutritional Supplements
Butler Sunstar - Oral Care Products
DenMat Corp - Oral Care

Since 1976 Curt has worked in the Consumer Packaged Goods Industry and his career reflects both his entrepreneurial and traditional brand background. This combination of experiences combined with a passion for pioneering products and building brands led Curt to start P2B in 1999.


Curt has the ability to quickly understand complex issues, articulate the key points and seek practical solutions. As a sales strategist his knowledge of U.S. retail marketplace is comprehensive; as a marketer his contributions are both insightful and pragmatic.


Cultivated for over 25 years his contacts and network extend into every facet of the CPG industry. Curt has diverse interests and a curious nature, a sharp intellect, boundless energy, demonstrated integrity, refreshing humility and a real passion for building brands.

 
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